The method of communication you choose is important. ID No. Advertising is one part of the promotional mix. To market effectively, a marketer must determine both how the characteristics specific to various media--both their advantages and disadvantages--and know which are best suited to an organization's message. Therefore, it introduces a structure, Theoretical Understanding and Practical Application Of Grab the reader’s attention quickly, or you’ve lost them for good. Without it, the quality of healthcare would be impaired. Question, Executive Summary In an elaboration on their branding efforts, many companies have developed Internet personalities, using networks like Twitter and Facebook to both send and receive messages. What is their demographic?What problems need solving? 2) When an advertising creative takes an idea and transforms it into an ad, the process is known as decoding in a communications model. Performance objective By narrowing your target audience down into smaller niches, you can build an affordable, efficient and effective way to reach potential clients and generate more business. 1) Communication is defined as transmitting, receiving, and processing information. It may sound incorrect at first, but it’s just not realistic to target everyone. You would think TV adverts would be more effective than written communication, right? While some marketing messages may be appropriate for some audiences, a skillful marketer will know that these same messages may communicate something very different in another culture. To be an effective marketer, one must have a keen grasp on the effects of different media on communication and understand how consumers are most likely to interpret various messages. Communication is important because it verses people on the … In this article we will discuss about marketing communication. Tony Meenaghan International Journal of Advertising Vol. In a nutshell, communication that speaks the language of your target audience, provides a solution and connects with them is going to be effective. 5. Effective communication in any form and industry, for example, healthcare communications, is key for a successful campaign. One of the difficulties that companies in a globalized world run into is the complexities of communicating to potential customers who are part of a very different culture.   The Chartered Institute of Marketing (2009, p.2) defines Marketing as "the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably." The DAGMAR (Defining Advertising Goals for Measured Advertising Results) process, which was developed by Colley in 1961. What is your product or service?Who are your target audience? Your email address will not be published. Advertising and Promotion in Business As well as an emotional response, you need to leverage your brand and ensure your product is unique and the only one that can meet their needs.