That means that from here on out, retailers are expected to spend more money nationwide on digital marketing than they do on traditional marketing. Tina Eaton, Morten Poulsen. If there’s any industry that is just made for marketing in the digital age, it’s the sports and outdoors industry. This allows REI’s target market—the kind of people who like to trail run, explore national parks, and hike—to download REI-branded apps related to their interests, so even when they’re not actively shopping, they’re engaging with the REI brand. September 3, 2019 | by As more and more people own mobile smart devices, and more and more ecommerce happens on mobile devices rather than desktop ones, it’s imperative that you optimize your website for mobile users. Sports Brand Marketing: Driving Sales in an Omnichannel World, how you will communicate that to your audience via digital channels. This has a ton of power. It worked, and now Gymshark sponsors a number of athletes who are active on social media, advertising to their millions of combined followers through regular sponsored posts. Marketing expert Peer Hartog, Creative Director at brand communication and advertising agency Gerlachhartog, did just that at ISPO MUNICH 2017. Browse throug… And what industry lends itself better to such highly visual sales and marketing channels than sports and outdoors, where every activity is a chance to create an engaging visual to use to market your products? Email may seem a little old fashioned in the age of social media and instant, constantly updating communication, but it’s still an effective way for businesses to reach their target markets and past customers, keeping them updated about company news, new products, and more. REI is a perfect example of the type of digital marketing that’s working for companies in the sports and outdoors industry. Photos, videos, and other digital marketing tactics sell, and in sports brand marketing, there’s a ton of opportunity to lean into the digital marketing tactics that are helping brands succeed as society shifts more and more toward living and shopping online. Take a look and get ready for PIM to increase your sales, page views, and bottom line. We’re truly at a turning point in the history of product marketing. Will your company be next? There may be some related to financial and socialissues in sport that you need to be aware of. That means having a website that works just as seamlessly on tablets and phones as it does on a laptop.
But in the age of social media influencers, it’s easier than ever for smaller brands to leverage fan followings to build their customer base. A good PIM will centralize your product data, optimize marketing efforts and metrics, distribute product catalogs and information to as many channels as you use, and analyze data so you can constantly better your sales and marketing efforts and keep increasing your bottom line. Any of the above can be the right sport marketing strategy for your brand. Activewear brand Gymshark is just one company that’s leaning hard into this strategy, using hashtags to generate user content that it then repurposes on its own social channels. But keep in mind that every brand is different. Sports and outdoors brands have a huge advantage in the modern digital marketing landscape: They’re highly visual. That means search engine optimizing everything, from content on your website to product descriptions on Amazon and other third-party sales platforms. Photos, videos, and other digital marketing tactics sell, and in sports brand marketing, there’s a ton of opportunity to lean into the digital marketing tactics that are helping brands succeed as society shifts more and more toward living and shopping online. Take REI’s mobile app strategy for example. Customers in this industry want strong, relatable brands that they can engage with online. It’s kind of genius. In fact, in today’s omnichannel marketing and sales landscape, no commerce business should be without PIM software. Throughout the Spring 2019 semester at Washington University in St. Louis during my Sport Marketing … If you’ve got questions about sports brand marketing in the digital age, you are not alone. Video is emerging as one of the most powerful ways for retailers to reach new customers. Digital marketing is all about being online, engaging with customers and fans, using optimized websites and social media. Many marketing measures for sports teams are short term and meant to make your team known to more people here and now. This is the year that U.S. marketing spending in digital channels is projected to overtake spending for traditional marketing, and in future years, digital spending should only increase while traditional marketing spending continues to decline. Research shows that members of Gen Z stream as much as 23 hours of online video per week—more than any previous generation ever. The Latest Sports Marketing Trends In Brand Engagement And Content Creation. Whether you’re an avid customer or a passive observer, The North Face brings to mind exploration and conservation, while Under Armor makes you think of strength and determination. ISPO.com shows you the five biggest blunders that sports brands need to avoid to pave their way to success. Creating original video content that’s high-quality and shareable is proving to be a powerful way to reach customers online. So be sure to tailor your sport marketing strategy to what it is that your company does and how you want to position in the eyes of sport consumers. Marketing automation is a great way to cut down on the time investment it takes to implement many of these strategies. We have you covered. With that in mind, here are some of the tactics you might consider to market your own sports or outdoors brand in the omnichannel world of 2019. If you optimize for the right keywords, it’ll help many new potential buyers find your products instead of your competitors,’ whether that’s via a great blog or white page on your website, or the perfect mix of keywords in your Amazon description.
Sports and outdoors companies of any size should consider all the PIM options out there before committing to a system, and that’s where our Ultimate PIM Buyer’s Guide should come in handy.
Traditional forms of marketing, like print, TV, and radio ads, were once cutting edge. Let’s look again at Gymshark, which reached out to a number of athletes who had growing social media followings to offer them free products, hoping that those athletes (who included high-profile bodybuilders Lex Griffin and Nikki Blackketter) would share their Gymshark products on their social feeds.